| COPYWRITING |

| Whole Foods | 

At Whole Foods Market, we believe in fresh, quality standards that, well, just aren't standard everywhere else. We research every little thing that goes into our products, like additives and antibiotics. Because what we sell isn't just wholesome, it's whole… everything! So if you want to know what goes into the products you buy, we make it easy. We believe in real food.

| Advance Auto Parts | 

It's time for a new oil cap. Replace the one under your hood and score one for your head. Right now, when you buy any five quarts of Mobil 1 Motor Oil, you can receive a FREE Mobil 1 tactical hat. See a parts experts tor details. Use your head. Think ahead. Think Advance.

| Marriott Bonvoy | 

Are you ready to head into a new direction?  So are we.  That’s why we’ve decided to bring all of our hotel brands into one loyalty program.  Allow us to introduce, Marriott Bonvoy.  A loyalty program that rewards adventure.  A program that escapes the familiar.  Marriott Bonvoy doesn’t tie you down to one hotel, or even one continent.  Instead, it rewards you for being bold.  For exploring new places.  For finding new experiences.  And maybe finding yourself along the way.  Marriott Bonvoy.  Go further.

| Coronavirus Safety Messaging |

Experts say that keeping a distance of six feet is a good rule of thumb when social distancing as a precaution against the coronavirus.  If you need help visualizing six feet, here are a few examples.  You can think of two golden retrievers standing nose to tail.  Or six, foot-long hot dogs laid end to end, with, or without mustard.  Six feet is also the approximate height of one Tom Hanks lying on his side.  From us to you, thank you for doing your part.

Jingle bells

Use hand gels

Stay six feet away

All we ask 

Is you wear a mask

For a covid free holiday

Spread cheer, not germs.  This holiday season, please wear a mask while in our store to help slow the spread of covid-19.  And be sure to practice social distancing and sanitize often.   Together we can all have a safe and healthy holiday season. 

| Coca-Cola |

If you’re sitting there going, “Is that Rembrandt hanging on the wall?!”, we get it.  We won’t be offended if you didn’t expect to see fine art here at the Coca-Cola headquarters.  But yeah, that’s an actual Rembrandt.  You see, Coke has a big commitment to artwork in the workplace.  Way back in 1986, we wanted to find a way to commemorate our centennial anniversary.  So our Board of Directors gave the okay to put together a collection of fine art.  The collection has grown over time and now has art from world-renowned artists spanning the 19th, 20th, and 21st centuries.  Be sure to keep an eye out for more classical pieces around the campus.  Our fine art collections are just one way we like to celebrate and inspire creativity.  Not to mention, improving the environment for our guests and visitors too.

| Live Nation |

If a good time goes unposted, did it really even happen?  Find us on Twitter, Instagram, and Facebook at Live Nation.  Share your favorite moments at the House of Blues and see all the action from other Live Nation fans around the world.  Get loud - get social - with Live Nation Radio.

There’s no better way to get up close and personal with the music you love than Live Nation dot com.  Live nation dot com is the place for insider information on upcoming shows and events.  Plus exclusive content like backstage videos and live streams from your favorite artists.  From the backstage to our front page - Live Nation dot com.  

You don’t want to have a good time.  You wanna have a great time.  And great times call for a great beer.  Great times - call for a Bud Light.  So here’s to the new fans, the loyal listeners, and everyone proud to be in the crowd.  Live Nation Radio and Bud Light.  Here’s to great times. 

| Walmart Digital Radio Sweepers |

Walmart radio. Fully stocked and ready to rock! Mondays, Wednesdays, and Fridays from 8 to 10 AM.

Bo and Antonio: We found them asleep on the furniture displays again.Walmart digital radio.  

Walmart digital radio with Bo and Antonio: Better keep your receipt!

Bo and Antonio: The only tools not found in hardware.  Only on Walmart digital radio.

| Mood Messaging Greeter Message |

E:  You’ve reached the messaging department at Mood Media.

C:  Or as we like to call it, the BEST department at Mood Media. Which we can totally say, cause, we write the messages.  

E:  Hang tight and one of our specialists will take your call in two shakes of a lamb's tail. 

C:  Is that still a thing people say?  How about a jiffy?  

E:  I’m not sure how long a jiffy is, but that’s how long it’ll be for us to answer your call, so thanks in advance for your patience.  

| AMPM |

:It’s time to get out of your bed, and into the bread with our new Chorizo sausage and egg breakfast sandwich.  Or for a bigger kick in the pajamas, try the spicy jalapeno split sausage sandwich.  Both are 2 for 4 dollars right here at AMPM.  

If you’re on the hunt for a can’t miss shot of energy, then scope out our deal on Bang energy drinks.  Bag one of your favorite flavors of 16 ounce Bang at 2 for just four-fifty.  One can Regular Price.  Right here at AMPM.  Too much good stuff. 

Don’t be afraid of a little brain freeze.  Try our new sour grape freeze flavor.  It’s full of so much icy sour flavor, it’s like a blizzard and a bolt of lightning high-fived inside your head.  

| Off Broadway Shoes |

Sure the red ones are way cute.  But the black ones are just so much more practical.  Why not get both?  Right now for every pair of shoes you buy, you get a second pair for fifty percent off.  There I go again making things easy for you.

Ready to look like a boss in your new pair of boots?  Of course you are.  Boot season is here and we’ve got the styles you’re looking for in all the must-have trends.  All at prices up to 50% off.  But lace up fast cause the offer ends November 13th. 

| Mood Messaging Sales Video |

So you’ve got a business.  You’ve taken the time to design your own brand.  Your own personality. Mood Messaging gives that brand a voice. 

That’s where I come in.  Hi!-  I’m what you might call an… audio-Moji.  I’m sorta like a brand ambassador.  I’ll tell your customers what you want them to hear and how you want them to hear it.  Right now you’ve got customers calling your phones and walking around your stores.  

A customer calls in.  A customer gets put on hold. You play something to pass the time.  Or even worse, NOTHING. That customer is just sitting there, waiting to talk to somebody...ANYBODY! 

 BAM!  I hit ‘em with entertaining and informative targeted messages. So tell ‘em what’s up.  Talk about your hours, your specials, a new menu item. Entertain ‘em.  Tell ‘em a joke.  A story... YOUR story! 

Think of it another way.  You’ve got a sweet sale in your store and everyone’s just walking by.  Don’t let that happen.   Push ‘em in the right direction with overhead messaging. “HEY YOU - WE GOT SOUP ON SALE - GO BUY SOME”... or you know… whatever you’re into. Maybe it’s not soup.  Maybe it is.  Either way, you’re affecting your sales the way YOU want.  

Customers are waiting to hear what you have to say.  So say it.  With Mood Messaging.  Courtesy of ME - your Audio-moji...or a different voice, it doesn’t have to be me. I mean, I’d be happy to do it though. Up to you. Ok.  Cue the logo. 

| Copywriting Blog |

Recently I was tasked with writing on-hold messages for Marriott.  When approaching a large client like Marriott, you want to take special care to get it right.  Marriott is a brand that has been around a long time and has a good sense of who they are in the marketing world.  So in order to nail down their brand, there are several key points I focus on during the writing process.  

The first thing I do is take a look at the already existing material.  Usually, it’s a website, but sometimes, you get lucky and they’ll already have a style guide to help push you in the right direction.  So I take a look at the client’s existing media to get a feel for their overall vibe.  Are they hip and trendy?  Are they wholesome?  Do they use big words or is their language simple?  Do they focus on specifics and tangibles or is it more lofty and ethereal?  Source materials like these are invaluable because it’s the best way to get a sense of how the client wants their brand represented.  Yes, it’s our job to create copy for them, but it still needs to be reflective of their own established brand.  

I find it helpful to copy and paste phrases from the source material into my document.  I am by no means suggesting that you plagiarize their copy, but having their own words in front of me as I write helps keep me writing in their voice.  I’ll also write down phrases and keywords as they come to me and put them at the top of my document.  Even if I’m not sure where to use them yet, I’ll have them on hand to plug in later.  It’s better to write something down and not use it than risk forgetting it.  

After I have a draft in front of me, I re-read the copy out loud.  You have to remember that all of the copy is going to be read by a voice talent.  Be sure that it’s easy to read.  And be sure it actually sounds the way someone might speak.  I also like to check to make sure I don’t repeat myself too often.  You don’t want to find yourself using the same phrasing over and over.  Your writing will sound tedious if you can’t find more than one way to express a thought.  

I try to keep my messages under eighty words if possible.  If the spots are too long, you risk the listener tuning out.  If the message is longer than eighty words, then It’s possible that I’m either saying too much at once or not saying it effectively.  Check for phrases that aren’t necessary and can be removed. Take out modifiers like “maybe” and “just”.  I’m for sure guilty of overusing those words.  But I believe in writing how you would speak naturally, then deleting what you don’t need later.  In the end, good writing is only as good as it is effective.  It doesn’t matter how many big words you use or how much you say if no one understands the point you’re trying to make.    

There’s a lot of nuance between decent copy and good copy.  Decent copy gets the point across and nothing more.  Thanks for calling.  We’re open from blah to blah.  Please hold for yadda yadda yadda.  If you take the time to really get to know the client and write from their point of view, the messages will feel like an extension of their brand.  And if you’re lucky, they might not even realize that the writing didn’t come from their own marketing team. 

| Press Release - Jomo & The Possum Posse | 

The band that brought you the viral sensation, “Guy on a Buffalo, is at it again. Jomo and The Possum Posse announce the release of their sophomore album, Local Motive. This offbeat, off-color, country comedy band tells tall tales and life lessons from a point of view that truly “Keeps Austin Weird.”

Recorded at 5th Street Studios, in Austin, Texas, the album remains true to its country roots while embracing the vibe of a classic rock n’ roll album. Influenced by the sounds of Chuck Berry and Jerry Reed, Local Motive, puts a new twist on Texas Americana. Listeners get a humorous take on topics ranging from crazy landlords and soccer moms to angry wives and embarrassing situations. Jomo’s lyrical prowess skates the line between the hilarious, the obscure, and the out of touch. He has won admiration from various and varied audiences. Hipsters like to laugh at the ridiculous people and scenarios presented in his songs; rednecks laugh because they are the people in the songs, and serious music aficionados enjoy the wordplay and genius rhymes accompanied by raging guitar solos. Local Motive is an album that will both bust your guts and melt your face.

Part Buck Owens, part Flight of the Conchords, Jomo and The Possum Posse are classic country meets classless-comedy. Hailing from Austin, Texas, The Posse has been rousing crowds since the turn of the millennium. Their cult video series, “Guy on a Buffalo,” has reached over 11 million views, garnering national attention from NPR's All Things Considered, Forbes.com, G4's Attack of the Show, and other major media outlets. Specializing in an off-kilter, often sarcastic style of classic country music, Jomo and The Possum Posse have also made a name for themselves as one of the most ridiculous and entertaining acts you will ever see.

| Mood Media  Brand Experience Platform | 

Meet Harmony, the next-generation Brand Experience Platform. An innovative media solution by Mood.  

Harmony lets you intuitively connect the in-store branding tools you use every day, providing one platform to control all of your media. Managing your branded content has never been easier.   

Harmony’s innovative design lets content authors and marketers access in-store audio and visual content from a single login, allowing you to effortlessly deploy media across multiple channels.  A consolidated dashboard allows for quicker changes and reduced downtime.  This means less time devoted to managing content, and more time spent enhancing customer experiences.  Watch as ordinary shopping transforms into a memorable event, inviting customers to engage with your brand like never before.   

Feel the power of sensorial branding experiences.  Curated music playlists.  Immersive visual displays.  Localized personal messaging.  All sensory experiences, controlled from one location. And whether you have one store - or one thousand - you can schedule, change, update and monitor them all on one platform, with one login.  

Say goodbye to multiple vendors and control sites.  This is the end-to-end branding solution.  Sight, Sound, Social, and Systems.  The Harmony Brand Experience Platform by Mood Media.  One solution.  Endless possibilities.